Ivy Park releases “IVYTOPIA” campaign

Their most jaw-dropping release yet. 

Beyonce’s brand Ivy Park has created waves in the athleisure community since its initial release. But now the brand is turning heads with its new campaign, IVYTOPIA, under Adidas. The brand’s athleticwear, which once felt incredibly casual yet still fashionable, has now gone full luxury. Stepping into IVYTOPIA is just that: a utopia of sorts. 

Featured in Beyonce’s British Vogue cover, the collection itself centers around a euphoric state of bright flora, metallics, and neon, with pieces ranging from bustier crop tops and cut-out body suits to oversized jackets and an assortment of hats. The men’s and women’s collections of IVYTOPIA feel “futuristic-cool” primarily with outfits being based on matching sets of pants, jackets, and hats, some made from silver metallic fabrics or bright lime green fabrics. 

The collection for women falls a bit more on the sultry side of the brand, featuring various bras, bodysuits, crop tops, or overall skin-tight ensembles such as a floral printed bright blue set of leggings and bra top with a matching floor-length organza jacket. The women’s section also dives into swimwear, highlighting a few swim pieces such as a metallic cerulean one-piece, or a chartreuse two-piece swim set. Models such as Irina Shayk, Joan Smalls, and Adut Akech are the faces of the campaign featured in various promotional videos for IVYTOPIA.

Beyond the women’s pieces, the men’s collection focuses on the undeniable swag of the streetwear industry mixed with athleisure. The menswear features pieces such as silver metallic joggers and a matching jacket, as well as other pieces such as a pair of neon swim shorts with a matching kimono-style robe. Top-tier male model Harvey Newton-Hayden is the menswear face of the campaign. 

IVYTOPIA also incorporated a kid's collection that features pieces that are the mini versions of the adult collection. IVYTOPIA is now available on the Adidas website.